MTV Misses U
Posted on August 26, 2008
Filed Under News, Techno-file, The Daily Prereq | By Jessica Dye
Where would MTV be without college students? Who else has the patience to sit through 3-hour blocks of mindless chatter on The Hills or watch Making the Band at 2 a.m.? But since the Internet has taken away all of MTV’s precious, precious youth, with things like Facebook and YouTube (you know, where you actually go to watch music videos that aren’t also 30-second promos for True Life: I’m a Shopoalcoeataholic), the network has decided to appeal directly to college students with a series of micro-sites angling to become the “Citysearch” of college. According to Reuters, sites for 25 schools will launch today (including Northwestern University and University of Texas at Austin), with an additional 25 coming out before the year’s end.
Each school’s site will feature local restaurant and entertainment guides and reviews, as well as bus schedules, school events, and dining hall menus. Why does MTV care about whether you’ll be eating chicken cheesesteaks in the caf come Thursday? Well, duh–you buy things. And apparently you haven’t been watching enough From G’s to Gents to pay their bills–so bus schedules it is! Somewhere in Old-People Land, Kurt Loder is rolling his eyes.
Comments
One Response to “MTV Misses U”
Leave a Reply
[…] News » News MTV Misses U2008-08-26 14:04:13The coming out before the year’s end. Each school’s site will launch today […]